Popular tags: Morality

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Why do we hate people who do the right thing? The psychology behind do-gooder derogation

##Why do we hate people who do the right thing? Have you ever had the experience of seeing someone not eating meat for the sake of the environment, or donating money for the sake of fairness, and instead of feeling admiration, you felt disgusted? Do you find these people annoying, self-righteous, or simply useless? If you feel this way, don’t feel ashamed because you are not alone. Research has fo...
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