Al Ries's 19 in-depth thoughts on new fields, new industries, and new careers
Al Ries, the global master of strategic positioning, has 19 in-depth thoughts on new fields, new industries, and new careers.
Al Ries is a well-known marketing expert. He has put forward many unique insights on brands, competition and innovation in books such as 'Positioning' and '22 Unbreakable Laws of Marketing'. In this article, he shares his 19 in-depth thoughts on new fields, new industries,...