Mental savings accounts: why delayed gratification is so important to us
When we talk about 'mental savings accounts,' we're not talking about interest in the bank or investment funds. No, this account is a special ledger in our own hearts, which contains a magical currency: delayed gratification.
When we are faced with a delicious piece of chocolate cake, or a brand new game console, our brains will immediately produce a strong desire. This desire makes us want to en...